Code of Ethics

  • Observe the highest standards of integrity in all transactions.

  • Protect the interests of their customers.

  • Avoid the use of false, confusing, inaccurate or misleading terms, discriptions and claims.

  • Make every effort to reach an amicable and speedy solution in the event of a dispute with a customer.

  • Maintain adequate insurance protection to suit their business and customers' needs.

  • Represent itself as a member of the Guild only whilst a current member.

  • Maintain and enhance the reputation, standing and good name of the Guild and its membership.

  • Contribute to the advancements of the profession through development and support of Guild standards, the education of fellow members and consumers.

  • Recognise the authority of the Guild in all matters relating to the interpretation of this code of ethics.